Blogs

The Great Fourth and the Birth of Bhutan’s High Value, Low Volume Tourism By Dorji Dhradhul Former Director General, Department of Tourism “…….   It was suggested to us then that Bhutan would benefit economically from bringing in as many tourists…

A Billionaire’s Rendezvous with Mindfulness “It was not just the yogurt,” he said with a soft smile. “It was the spirit behind it—the heart of Bhutan.” This simple yet profound statement by a billionaire visitor encapsulates the essence of Bhutan’s…

A twist! Bhutan, the Himalayan kingdom known as the ‘Last Shangri-La’—celebrated for its sustainability, spirituality, and commitment to happiness—has unexpectedly landed on the USA’s draft ‘Red List’ alongside nations like Afghanistan and North Korea. Surprising? Yes. A crisis? Not necessarily.  …

The values, beliefs, and ethnic practices of the Bhutanese people have been passed down through generations, fostering a deep sense of hospitality and spirituality. These traditions are rooted in mindfulness and respect for both the spiritual and communal aspects of…

“Dhue Nam Mejur Mee-nam Jurwa Yen!” said the Great Vajra Master called Guru Rinpoche. It literally means, it is not the time that is changing but it’s we the people who are changing constantly. Absolute truth! We, our own selves are…

The great Aristotle said, “Happiness is the meaning and the purpose of life, the whole aim and end of human existence” If you are travelling to the country of happiness, of course you are there in search of happiness; to…